Insight: Busy lives and shrinking DIY culture have eroded everyday making rituals, yet hands‑on creativity deeply connects people to home, product use, and personal wellbeing.
Objective: Reignite a culture of making that positions Mrs. Meyer’s as the inspirational catalyst for simple, feel‑good home projects that drive brand affinity and product usage.
Strategy: Create an accessible, feel‑good movement that lowers the barrier to crafting, pairing practical, product‑friendly projects with emotional storytelling to make Mrs. Meyer’s the natural partner for everyday creative rituals.
Execution: Launched “Make Something Day” with downloadable DIY kits and step‑by‑step printables, partnered with makers and influencers for live workshops and social tutorials, seeded in‑store project displays and limited-time bundles, and amplified user creations via a branded hashtag and curated UGC to sustain momentum and drive trial.