Insight: Cleaning is functional but often boring; entertaining, bite‑sized content reduces resistance and reframes routine chores as satisfying, shareable moments.
Objective: Position Scrubbing Bubbles as the go‑to bathroom solution by increasing consideration and habitual use through entertaining education that drives engagement and brand preference.
Strategy: Use info‑tainment to make bathroom cleaning interesting and approachable—educate with playful, immersive formats that entertain, inform, and create repeatable behavior cues tied to the product.
Execution: Built an integrated social program combining Facebook 360 experiences that let users explore surprising bathroom facts in an immersive environment with a series of tongue‑in‑cheek how‑to videos that gamified cleaning techniques; content was optimized for shareability and paired with targeted amplification to drive engagement, website visits, and product-related searches.
Using Facebook 360, Scrubbing Bubbles enables the user to explore all the interesting facts around the bathroom.
Scrubbing Bubbles took a playful take on the not always so fun how-to clean a bathroom videos.