Insight: When vehicles fail, drivers want fast, reliable solutions nearby and clear direction, brand trust and visibility at the point of need drive choice.
Objective: Drive immediate store visits in various locations and increase battery sales by making Interstate Batteries the top-of-mind, easily reachable option for stranded or planned battery service.
Strategy: Use TV to demonstrate dependability and proximity, position Interstate as the trustworthy neighborhood solution with fast service, expert help, and convenient locations when drivers need it most.
Execution: Produced entertaining, trust‑building spots that dramatized common breakdown and pre‑trip scenarios, highlighted nearby Interstate locations and quick‑service benefits, and included clear CTAs (map app search terms, location URLs, and roadside promo codes); timed buys to reach drive‑time and regional audiences and layered with local geo-targeted digital extensions to convert awareness into immediate foot traffic.