http://www.katharinew.com/portfolio daily 0.75 2016-10-11 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1474315133157-ZOMMJXWE1CMUKDYXI4S4/GettyImages-119387131.jpg portfolio https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1474315133157-ZOMMJXWE1CMUKDYXI4S4/GettyImages-119387131.jpg portfolio http://www.katharinew.com/images daily 0.75 2016-10-11 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1476150475542-QLP7GFUTT0MG32UCLAB6/site_hallmark_backtoschool_ad1.jpg Images https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1476150475542-QLP7GFUTT0MG32UCLAB6/site_hallmark_backtoschool_ad1.jpg Images http://www.katharinew.com/gipfel-1 daily 0.75 2016-10-06 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475787196005-TUPW48RCKYOEL78VBYOC/GLADE_Never.png Gipfel https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475787196005-TUPW48RCKYOEL78VBYOC/GLADE_Never.png Gipfel http://www.katharinew.com/weite daily 0.75 2016-10-07 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475853650115-F9MTZB7JMM0HP25M42GJ/GLADE_Never.png Glade https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475853650115-F9MTZB7JMM0HP25M42GJ/GLADE_Never.png Glade https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475853942147-MMZQUXOBBOFN2LD8ARW4/GLADE_PIN_Spring_ENERGY_CantStop.png Glade http://www.katharinew.com/work daily 1.0 2026-04-20 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1476228470867-U6L3OBWSSIB3MJ11HA48/Blinds_thumb.jpg Work https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1476151899328-J7WRUT2MTMSN7YBNA8JT/site_glade_1.jpg Work - Glade Pinterest https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1501997651922-V39IZE5UCEH8MI3WSTK1/site_tampax_header.jpg Work - TAMPAX Tampax created a print campaign that showed how every woman is delivered their monthly gift from the lovely Mother Nature, even when they least expect it. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1501996975318-HNZ98Z2MY3HEGFPI6KHQ/site_coronalight_header.jpg Work - SCRUBBING BUBBLES Through entertaining GIFS, Scrubbing Bubbles shows how some messes just can't be handled with simple bathroom cleaners. But, for all those other messes we have your back. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1498969836666-HFDUFTF5KFPKFAY5G6CM/site_meyers_jkm_header.png Work - Mrs. Meyers Make Something Day People don’t make as much as they used to. Maybe they’re just too busy. Or not inspired. So, Mrs. Meyer’s wanted to change all that with a campaign that encouraged and inspired people to make again. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1502936298842-678MXCDJMHV45FAPAG4D/site_coronalight_GILT.jpg Work - GILT CITY PARTNERSHIP Four influencers known across the industry for their styling gave our brand an authentic voice in the fashion space. We worked with Talun Zeitoun of TALUN, Ryan Clark of High Fashion Living, Lauren Gould of The Marcy Stop, and Alyssa Lenore of Styled & Smitten to create our looks. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1502904268197-57IZ3BP53E39BPWEFFO3/site_coronalight_header_alwayson+.jpg Work - CORONA LIGHT ALWAYS-ON SOCIAL https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475962222437-VTLKKLTN17CLYM6N61VN/site_meyers_jkm_campaign.jpg Work - Mrs. Meyers Interactive Print Campaign Mrs. Meyers interactive print turns a normal print ad into an inspirational tool to make with. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1476150975571-EFLFY8UZ9UH620AN2PLQ/hall.jpg Work - BUTTERFLIES Back to school is a scary time of year for any kid so Hallmark decided to encourage parents to give a bit of confidence in the form of a card. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1537982807254-Q5D7IJXQGHTS0W8U70EB/ESU_site2.jpg Work https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1547070659469-BNRKQ5RCV13ALOOT5ZSR/SA_Cover.jpg Work - The Coinless Kettle Every holiday season, Salvation Army hires bellringers to stand in the cold and collect cash for the underprivileged. This 127 year old legacy has collected much needed donations for families with an iconic red kettle. The problem is that we now live in a cashless society. So we decided to create the first ever Coinless Kettle program that no longer needed the all mighty dollar, just a tap of your phone. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1586364877566-E08UOPHAJVZ80OZKEB81/image-asset.png Work https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1503086545561-1QP9ACHRX5U6V7SR26D1/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1607386334494-UDU9V2F68AN4BFYAMGBU/Screen+Shot+2020-12-07+at+10.44.58+AM.png Work - Samsung Samsung is all about putting people at the heart of meaningful innovations. Through new technology, Samsung is dedicated to enhancing people’s lives with their meaningful products. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1704581370718-30FVA7UKXP6QBZ4RWDHY/KW_WEBSITE_NAS_COVERIMAGE2.png Work https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1704657819123-2BO8YTTY02GFNJ6OYFTD/SITE_COVERIMAGE_USB.png Work - SOY INNOVATION MUSEUM MURAL The Soy Innovation museum asked The United Soybean Board to create a mural installation to show attendees the process of a soybean from conception to product. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1704586675147-4JJI8ME0YSE62E92LIGJ/SITE_COVERIMAGE_HOS.png Work - CHEF CHAD ROSENTHAL INFLUENCER CAMPAIGN Chef Chad Rosenthal, a regional chef influencer who recently beat Bobby Flay on national television, increased the profile of high oleic soybean oil in the key soybean-growing market of Ohio and all over Instagram by cooking his winning dish, The Motel Fried Chicken Sandwich with you guessed it, high oleic soybean oil. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1732119412208-O6BKHRUE9W8KIV69ECEZ/GRAYBAR_Site.png Work - GRAYBAR INDUSTRIAL AI VIDEO SERIES Historically, Graybar has promoted its industrial products and solutions under the master Graybar brand, which is used to promote products to its primary customers, electrical contractors, an entirely different audience than industrial end users. But how do you showcase a fully automated factory that touts itself as the leading edge? AI. Our team created a full AI campaign to help promote Graybar’s new industrial uses offerings and helped build this brand by creating new awareness assets, such as the Graybar Keeps You Moving AI video and various other campaign content and collateral to support it. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1476141324880-NMVN2DIOIXTRB7WGML5E/site_sb_ad1.jpg Work - Scrubbing Bubbles Social https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1771954623903-852ZDLM1UL7S0PP1B1U8/Mizzou.png Work - Missouri University College of Art & Science The College of Arts and Science advances student success, teaching, research, community engagement, and a supportive workplace. The program is guided by a 3-year plan that aligns with Mizzou’s goals and prioritizes growth, inclusion, and impact locally and globally. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1615999510645-022JI44LV5HYEWGWVP6U/image-asset.jpeg Work - Reach.One Reach Online Education is a platform offering superior supplemental education on-demand for K-12+. The education system around the world is broken, so Reach.One set out to solve a global problem by providing top-notch teachers, access to better education, and a way for parents to track their children’s progress. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1775594015130-WK09C9W2MSPX8E3769BI/Screen%2BShot%2B2017-09-07%2Bat%2B6.25.29%2BAM.webp Work What happens if we stop talking about six pounds and instead talk about how great it feels to lose a couple? What then? We staged a national tour from NY to LA, inviting women to step on the Special K scale themselves. And the outcome was surprising. More than 75 million impressions and a sales growth of 2.8%, the highest share of the category for Special K ever. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1776706997064-84XAOY7T1SVF1JUHG5I7/site_powerups_header.png Work Insight: Snack time is a behavioral tension point, kids prioritize taste and play, parents prioritize nutrition and convenience. Strategy: Position JIF Power Ups as the compromise product that resolves this tension by delivering both irresistible flavor and parent-approved nutrition. Approach: Develop messaging and experiences that validate parents’ needs while amplifying the product’s playful, kid-first appeal to drive trial and household penetration. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1773088543561-ZJ03L7KZKXD00NP92ZX6/image-asset.png Work - Liberty Burger Social Insight: Consumers connect with food through stories—regional flavors, craftsmanship, and cultural context turn a meal into an experience and drive loyalty. Objective: Build brand distinctiveness and drive repeat visits by positioning Liberty Burger as the destination for authentic, celebratory takes on America’s burger traditions. Strategy: Create a cohesive social persona and editorial cadence that frames Liberty Burger as a storytelling curator—leveraging a road‑trip narrative to spotlight regional techniques and local flavor profiles while linking digital content to in‑store discovery. Execution: Launched a six‑month “Burger Journey” campaign with monthly regional features: short-form video, photo essays, recipe/technique explainers, and cultural micro‑stories distributed across social, web, and in‑store screens. Each stop included call-to-action moments (limited-time menu items, QR-driven content, and local partner tie-ins) to convert audience engagement into visits. Impact: Increased brand voice clarity, elevated perceived culinary credibility, generated shareable content that amplified reach, and drove repeat foot traffic through time-limited offerings and integrated digital-to-store touchpoints. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1773148943544-UQYN770C56QWIDMDUFOL/image-asset.png Work - Ideal Dental Insight: Consumers seek quick, visible confidence boosts and authentic social proof for personal care choices; relatable, bite‑sized content accelerates trust and trial online. Objective: Launch Ideal Dental as a modern, approachable dental brand that drives awareness, builds credibility, and motivates appointment bookings through relatable storytelling. Strategy: Position Ideal Dental as the facilitator of effortless confidence by turning real smile transformations into shareable social moments. Use trend‑forward short video to attract attention, and supportive educational content to convert interest into action across web, social, and digital channels. https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1775594591724-7UUV54EX5BGESL7J3440/LB_site.png Work - A Bar Powered By The Sun Insight: People respond to experiential moments that legitimize leisure and create shareable, sun‑lit rituals. Objective: Extend #TheLightestDay by turning the solstice into an immersive, on‑premise proof point that drives trial, social buzz, and brand salience. Strategy: Create a scalable, daylight‑powered pop‑up—The Lightest Bar—that physically embodies the campaign idea, converts online intent into in‑person experiences, and amplifies social reach through memorable moments and complimentary trial. Execution: Activated 100 solar‑powered Lightest Bar pop‑ups across 10 cities synced with #TheLightestDay, promoted via social and local partnerships, offered complimentary Corona Light to attendees, and seeded visual, shareable moments to drive UGC and earned coverage. Impact: Delivered ~150K event attendees, ~25M social impressions, 3.2M earned‑media reach, and an 18% year‑over‑year increase in branded social mentions, strengthening Corona Light’s association with outdoor leisure and seasonal ritual. http://www.katharinew.com/new-page daily 0.75 2016-09-19 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1474322368332-CB2TG83GHYKEYNYTV5RX/Screen+Shot+2016-09-19+at+4.57.56+PM.png New Page Elizabeth Gonzalez http://www.katharinew.com/new-page-1 daily 0.75 2016-09-19 http://www.katharinew.com/home daily 0.75 2016-01-13 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475774886161-GL2CCR814E22Q44M3GZY/website_home.png Home https://images.squarespace-cdn.com/content/v1/53dbbca5e4b090699000a2b6/1407172759602-KSKLIYIFQ7GSR0W3ABHZ/053_edit.jpg Home http://www.katharinew.com/home-1 daily 0.75 2016-10-06 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475776192452-VD0DGENUZBLUVG6FK8D4/website_home.jpg Home https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/1475776696918-N15GX3MH3WRSHMF93I4V/image-asset.jpeg Home http://www.katharinew.com/about daily 0.75 2026-04-07 https://images.squarespace-cdn.com/content/v1/563d924fe4b05857c22027ee/2da82585-9c74-4a2b-b245-a96920d719a8/Katy+B%26W+4.png About