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    <loc>http://www.katharinew.com/weite</loc>
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    <lastmod>2016-10-07</lastmod>
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    <lastmod>2026-03-10</lastmod>
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      <image:title>Work - Glade Pinterest</image:title>
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      <image:title>Work - TAMPAX</image:title>
      <image:caption>Tampax created a print campaign that showed how every woman is delivered their monthly gift from the lovely Mother Nature, even when they least expect it.</image:caption>
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      <image:title>Work - SCRUBBING BUBBLES</image:title>
      <image:caption>Through entertaining GIFS, Scrubbing Bubbles shows how some messes just can't be handled with simple bathroom cleaners. But, for all those other messes we have your back.</image:caption>
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      <image:title>Work - Mrs. Meyers Make Something Day</image:title>
      <image:caption>People don’t make as much as they used to. Maybe they’re just too busy. Or not inspired. So, Mrs. Meyer’s wanted to change all that with a campaign that encouraged and inspired people to make again.</image:caption>
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      <image:title>Work - GILT CITY PARTNERSHIP</image:title>
      <image:caption>Four influencers known across the industry for their styling gave our brand an authentic voice in the fashion space. We worked with Talun Zeitoun of TALUN, Ryan Clark of High Fashion Living, Lauren Gould of The Marcy Stop, and Alyssa Lenore of Styled &amp; Smitten to create our looks.</image:caption>
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      <image:title>Work - CORONA LIGHT ALWAYS-ON SOCIAL</image:title>
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      <image:title>Work - Mrs. Meyers Interactive Print Campaign</image:title>
      <image:caption>Mrs. Meyers interactive print turns a normal print ad into an inspirational tool to make with.</image:caption>
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      <image:title>Work - BUTTERFLIES</image:title>
      <image:caption>Back to school is a scary time of year for any kid so Hallmark decided to encourage parents to give a bit of confidence in the form of a card.</image:caption>
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      <image:title>Work - JIF Power Ups</image:title>
      <image:caption>Snack time can be a battle of wills. Kids want something delicious. Parents want something nutritious. Enter JIF Power Ups, a snack both kid and mom can enjoy.</image:caption>
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      <image:title>Work - The Coinless Kettle</image:title>
      <image:caption>Every holiday season, Salvation Army hires bellringers to stand in the cold and collect cash for the underprivileged. This 127 year old legacy has collected much needed donations for families with an iconic red kettle. The problem is that we now live in a cashless society. So we decided to create the first ever Coinless Kettle program that no longer needed the all mighty dollar, just a tap of your phone.</image:caption>
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      <image:title>Work - Samsung</image:title>
      <image:caption>Samsung is all about putting people at the heart of meaningful innovations. Through new technology, Samsung is dedicated to enhancing people’s lives with their meaningful products.</image:caption>
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      <image:title>Work - SOY INNOVATION MUSEUM MURAL</image:title>
      <image:caption>The Soy Innovation museum asked The United Soybean Board to create a mural installation to show attendees the process of a soybean from conception to product.</image:caption>
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      <image:title>Work - CHEF CHAD ROSENTHAL INFLUENCER CAMPAIGN</image:title>
      <image:caption>Chef Chad Rosenthal, a regional chef influencer who recently beat Bobby Flay on national television, increased the profile of high oleic soybean oil in the key soybean-growing market of Ohio and all over Instagram by cooking his winning dish, The Motel Fried Chicken Sandwich with you guessed it, high oleic soybean oil.</image:caption>
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      <image:title>Work - GRAYBAR INDUSTRIAL AI VIDEO SERIES</image:title>
      <image:caption>Historically, Graybar has promoted its industrial products and solutions under the master Graybar brand, which is used to promote products to its primary customers, electrical contractors, an entirely different audience than industrial end users. But how do you showcase a fully automated factory that touts itself as the leading edge? AI. Our team created a full AI campaign to help promote Graybar’s new industrial uses offerings and helped build this brand by creating new awareness assets, such as the Graybar Keeps You Moving AI video and various other campaign content and collateral to support it.</image:caption>
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      <image:title>Work - Scrubbing Bubbles Social</image:title>
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      <image:title>Work - Missouri University College of Art &amp; Science</image:title>
      <image:caption>The College of Arts and Science advances student success, teaching, research, community engagement, and a supportive workplace. The program is guided by a 3-year plan that aligns with Mizzou’s goals and prioritizes growth, inclusion, and impact locally and globally.</image:caption>
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    <image:image>
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      <image:title>Work - Reach.One</image:title>
      <image:caption>Reach Online Education is a platform offering superior supplemental education on-demand for K-12+. The education system around the world is broken, so Reach.One set out to solve a global problem by providing top-notch teachers, access to better education, and a way for parents to track their children’s progress.</image:caption>
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      <image:title>Work - Ideal Dental</image:title>
      <image:caption>Ideal Dental’s social strategy, #InstantSmileification paired trend-driven reels with static/carousel posts (health tips, seasonal promos) to showcase authentic smiles, boost confidence, and build trust through storytelling and community moments.</image:caption>
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      <image:title>Work - Liberty Burger Social</image:title>
      <image:caption>Liberty Burger launched a lively social presence to support the Burger Journey, a six‑month, road‑trip‑inspired series showcasing America’s regional burgers. With a clearer brand voice and monthly stories that celebrate Americana, culture, and technique, social content brought each stop to life across digital, in‑store, and web channels, entertaining, educating, and driving repeat visits.</image:caption>
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    <lastmod>2016-09-19</lastmod>
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      <image:title>New Page</image:title>
      <image:caption>Elizabeth Gonzalez</image:caption>
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    <lastmod>2016-09-19</lastmod>
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  <url>
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    <lastmod>2016-01-13</lastmod>
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    <lastmod>2016-10-06</lastmod>
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  <url>
    <loc>http://www.katharinew.com/about</loc>
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    <lastmod>2026-04-02</lastmod>
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