Special K

what will you gain when you lose?

what will you gain when you lose?

How do you stand out in an over-crowded category with a tired brand? You change the conversation. Instead of asking women how much weight they wanted to lose, Special K asked women what positive feelings they wanted to gain.

CASE STUDY

TELEVISION

TELEVISION

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PRINT

PRINT

Special K commissioned four illustrators to create their own interpretations of an empowering word for women trying to lose weight.

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

Special K created a short run of actual positive scales given out at our events. The scales synced to a phone app we developed to motivate you daily with positive messaging and helpful tips.